Marketing Case Study: Market entry strategy into India for a French baby care product range
| Context | Our Work |
| · Multi-product consumer products firm
· Baby care market dominated by powerful & trusted J&J brand · Limited international experience & limited marketing budget · Indian distribution partner was focused on distribution |
· Develop Sales & Marketing Strategy for entry into the Indian market taking into account limited marketing resources and premium product pricing
· Secondary research to understand size of current market and assess medium term market opportunity. · Identify key channels and geographies · Create and implement marketing plan · Work side by side with Indian distributor to build distribution |
| Results: Strong entry with one mil USD sales in first year in 6 cities | |