Marketing Case Study: Brand management for a personal care brand
Task was to return the brand to the growth path after several years of decline with limited resources.
| Context | Our Work |
| · Old, established brand, competing in multiple categories.
· Brand sales were declining steadily despite high level of recall. · Distribution network withering because of declining sales |
· Profiling key Consumer segments to understand brand relevance and current behavior in key categories
· Product portfolio review and analysis of internal data to identify key fulcrums for turn around · Refreshed brand positioning and communication across media ( PoS, print, digital, and TV ) · Revitalised product portfolio |
| Results: Brand sales doubled over a three year period | |